SoSoValue is a web3 data and investment platform that also provides index tokens that leverages AI to simplify crypto investing. Learn more about SOSO now!

SoSoValue is a web3 data and investment platform that provides new and experienced users alike with all the tools they need to become successful traders or investors. It assists users by providing reliable 

 data that can help them make more informed choices. 

In addition, SoSoValue also provides index tokens that use AI-powered

 and research to simplify crypto investing. In this article, we’ll look at the platform in detail and delve into how it works, what services it offers and the new SOSO tokenomics. 

 aims to address one of the biggest challenges faced by investors in the cryptocurrency market by cutting through the noise and hype to find hidden gems. The platform consists of two main components: a market research section, and a decentralized SSI protocol. 

Market research is used to synthesize large amounts of data to provide actionable insights to SoSoValue’s users. In addition to standard data points like current price, volume, market cap and 

, the research section also provides additional insights into 

 inflows, fundraising announcements, macro analysis and news feeds. 

The second major component of SoSoValue is the 

 which offers a simple index solution for investors who want to avoid traditional barriers, such as high fees, slow settlement times and market access restrictions. SoSoValue aims to provide a centralized finance (CeFi)–like experience while maintaining the transparency of 

SoSoValue is a Singapore-based project founded in December 2023 by Jiva Kwan, Jessie Lo and May Wang. In January 2025, the platform raised over $15 million in a Series A funding round to launch its spot index protocol, SSI. The fundraise had a $200 million valuation and was led by HSG and SmallSpark. Other major participants in the fundraise included Mirana Ventures and SafePal. In total, the project has raised over $20 million through multiple investment rounds. 

SoSoValue Index Protocol is a spot index solution that’s designed to make crypto investment easy and secure. Within traditional finance (TradFi), an index fund is an investment instrument that tracks the return of a group of equities in the stock market. 

Some well-known examples within equities include the S&P 500, Russell 2000 and Wilshire 5000 index funds. These instruments track the value of all the stocks that are part of their indices. Since index funds track a large number of assets, they automatically provide investors with a diversified portfolio and an easy way of getting exposure to multiple assets, without individually purchasing each one.

With the launch of SSI, SoSoValue aims to bring the same level of convenience to crypto investors. The 

 to bundle multiple assets from different chains into 

 SSI tokens. These tokens reflect the value of the underlying assets, with their price tracking the movements of those assets. 

SoSo Value’s platform uses on-chain architecture, whitelisted liquidity providers, proactive market makers and third-party custodians to convert a batch of underlying tokens into the SSI Index tokens. The exact process of minting an SSI token (see graphic) is as follows

1. The Whitelisted Liquidity Provider (WLP) requests the quote from the protocol server, which will return a quote order.

2. If the order price is favorable, the WLP can then choose to mint the index token on-chain and transfer the cash to the protocol contract.

3. The protocol will verify the order and inform the proactive market makers (PMM) to buy all the underlying tokens in the spot market. 

4. The PMM buys the tokens and sends them to custodian wallets.

5. After verifying the transfer of the underlying tokens to the custodian wallet, the protocol transfers the cash to the PMM. It then mints the SSI token and transfers it to the WLP. 

This process ensures that multiple assets on different chains can be bought and indexed at the same time, while also ensuring the safety of the investor’s capital. As of January 2025, SSI has launched four indices that track major assets in different 

 tracks the top seven projects by market cap. The minimum weight for each constituent is 10%, with the remaining weighted average based on the circulating market cap at that time. Its custodians are digital asset platforms Cobo and Ceffu, and the index is rebalanced every month. 

 tracks the 10 biggest meme projects. This index is for investors who are less risk-averse, and don’t want to miss out on the exceptional returns that 

 could provide. Only large market cap and highly liquid projects are selected, in order to mitigate some of the risk and volatility associated with meme coins. Constituent weighting is based on the circulating market cap and the index is rebalanced every month. Custodians are Cobo and Ceffu.

 is a curated selection of large market cap DeFi assets that are managed through a market cap weighted strategy. There are 10 constituents, and the index is rebalanced every month. Custodians are Cobo and Ceffu.

 strategy that provides consistent yield through funding rates on perpetual markets. Only the top seven cryptocurrencies by market cap are used, in order to ensure good liquidity. Since the funding rate can see significant increases during bull markets, this strategy aims to provide good returns with less risk. 

SoSoValue is set to launch its own native token, SOSO, which will act as its ecosystem’s 

. SOSO holders will have the right to propose and vote on changes to the protocol and to participate in key decisions, including protocol upgrades, parameter adjustments and the launch of new features. 

The total supply of SOSO tokens is 1 billion. Token distribution is as follows:

Along with the token’s launch, SoSoValue has also announced multiple programs to incentivize new users to adopt both the native SOSO and SSI tokens.

To make it easier for Bybit users to benefit from these programs, Bybit has teamed up with SoSoValue and launched a Bybit Launchpool. From Jan 20–31, 2025, users can stake SOSO, BBSOL or USDT and grab a share of 4,000,000 SOSO tokens. 

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SoSoValue (SOSO): An AI-Powered Investment Platform

Jan 27, 2025: Our weekly Institutional Insights explores the latest market developments — market performance, industry news, exchange-traded fund (ETF) flows, trending topics, upcoming events and token unlocks — to help you supercharge your crypto trading.

 explores the latest market developments — market performance, industry news, exchange-traded fund (ETF) flows, trending topics, upcoming events and token unlocks — to help you supercharge your crypto trading.

The Bank of Japan (BOJ) raised its key policy rate to 0.5% on Friday, marking the highest level since 2008 and reflecting a more optimistic outlook on inflation. This decision, anticipated by the market, follows a two-day meeting led by BOJ Governor Kazuo Ueda, who noted the need to assess wage trends and the impact of Donald Trump's return to the U.S. White House.

The BOJ's statement highlighted stable global financial markets, suggesting it has carefully monitored reactions to the new U.S. administration. Ueda emphasized that future rate adjustments would depend upon economic conditions, indicating no predetermined hike pace. Following the announcement, the yen strengthened against the dollar, and yields on 10-year Japanese government bonds rose.

Market analysts expect further rate increases, possibly by May 2025, contingent on wage pressures. This latest hike is Ueda's third in less than a year, contrasting sharply with the surprise increase in July 2024 that spurred a global market downturn.

Economists had largely predicted this move, with inflation projections now above 2% for the first time. Ueda’s comments on the neutral rate suggest that the BOJ might not align with economists’ expectations of a 1% endpoint, as he believes significant distance remains to reach neutral status.

This rate increase positions Japan uniquely among major central banks, as others, such as the Federal Reserve and ECB, are lowering rates. It allows Japan to respond more traditionally to future economic events. The decision came amid a favorable political climate, with Prime Minister Shigeru Ishiba's cabinet supporting the hike, unlike past cycles that faced strong opposition. Ueda’s confidence, however, remains cautious, due to uncertainties around U.S. economic policy.

Weekly Crypto Highlight — Trump’s Executive Orders to Support Crypto

U.S. president Donald Trump has taken a significant step in supporting the digital asset sector by signing an executive order that establishes a working group to advise the White House on cryptocurrency policy. This group includes key agencies, such as the Treasury, Justice Department, SEC and CFTC, and aims to submit recommendations for a regulatory framework within six months.

The order emphasizes the importance of the crypto industry for U.S. innovation and economic development, while encouraging regulated dollar-backed stablecoins. However, it expresses concerns about central bank digital currencies (CBDCs), citing potential risks to the financial system and privacy.

Industry leaders view this executive action as a historic win, with Matt Hougan of Bitwise Asset Management stating it establishes crypto as a national priority. During the signing, Trump highlighted the potential economic benefits of these actions and expressed a desire for America to lead in the crypto space.

This order aligns with Trump’s campaign promises, which included streamlining regulations and appointing crypto-friendly officials. He has made some strides in this area, including the pardon of Ross Ulbricht, the creator of Silk Road, and the appointment of agency heads supportive of the crypto industry.

In a related move, the SEC repealed a guideline that had restricted banks from offering custody services for digital assets, which the industry has criticized as being limiting. Following these developments, Bitcoin rose 1.5%, reflecting positive market sentiment.

Trump's evolving stance on digital assets, from skepticism to advocacy, coincides with increased political engagement from the crypto sector. His administration's actions suggest a commitment to fostering a favorable regulatory environment for digital currencies, potentially setting the stage for significant growth in the industry.

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Weekly Institutional Insights: Trump’s Executive Orders Might Further Boost Crypto

The cryptocurrency market experienced significant movement following Donald Trump’s inauguration, which traders had closely anticipated. 

The cryptocurrency market experienced significant movement following Donald Trump’s inauguration, which traders had closely anticipated. His promise to establish the United States as the "crypto capital of the planet" and create a strategic Bitcoin reserve resonated positively with market participants. Bitcoin’s market capitalization surged, reaching an all-time high of $109,300 just before the inauguration on Jan 20, 2025. This surge illustrated the optimistic crypto market sentiment surrounding Trump's administration and its potential influence on cryptocurrency regulations.

However, this rally was tempered by a common market phenomenon known as "buy the rumor, sell the news." Following the inauguration, many traders who had invested in anticipation of the event sold their holdings, leading to a price decline. This reaction highlights the volatile nature of cryptocurrency markets, as excitement can quickly turn into profit-taking.

World Liberty Financial and Ethereum Accumulation

In related news, World Liberty Financial (WLF), a cryptocurrency venture associated with Trump and his family, made headlines by significantly increasing its Ethereum (ETH) holdings. From Jan 17–19, 2025, WLF acquired 55,247 ETH, bringing its total to 56,332 ETH, valued at approximately $181.6 million at the time of the report. This acquisition drew attention due to its substantial scale and timing, occurring just days before the inauguration.

WLF's wallet also held a diverse array of assets, including Wrapped Bitcoin (WBTC) and USD Coin (USDC), indicating a strategic investment approach. The rise in attention to WLF's holdings reflects a growing interest in institutional investment in cryptocurrencies, especially in the context of a pro-crypto administration. While Ethereum's price action has been somewhat disappointing compared to that of other altcoins, the accumulation strategy by WLF suggests confidence in Ethereum's long-term potential.

The report also highlights Solana’s remarkable performance, as SOL reached an all-time high of $295 on January 18, 2025. This surge was largely driven by the launch of an official TRUMP meme coin on the Solana network, which generated significant investor interest. The TRUMP meme coin achieved a market cap of $14.92 billion within two days of launching, illustrating the power of meme culture in driving market activity.

The correlation between the TRUMP meme coin's popularity and Solana's price rise indicates how new products can influence established cryptocurrencies. Despite the initial hype surrounding the meme coin, Solana has shown resilience, bouncing back above $258 after the inauguration, suggesting a robust underlying demand.

Looking toward future developments, the report discusses the recent filings for cryptocurrency exchange-traded funds (ETFs) with the U.S. Securities and Exchange Commission (SEC). These filings include proposals for Bitcoin (BTC), Ethereum (ETH) and various meme coins, signaling a potential shift toward mainstream adoption of cryptocurrency-based financial products. The anticipated pro-crypto policies under Trump’s administration could play a crucial role in shaping the regulatory framework for these ETFs.

The SEC’s response to these applications will be a significant indicator of how institutional investment in cryptocurrencies may evolve. Should these ETFs gain approval, it could lead to increased demand and price volatility, particularly as traders react to the outcomes of these regulatory decisions.

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Bybit x Santiment: ETH Faces Pressures as SOL, XRP, Meme Shine

Our weekly crypto derivatives analytics report delves into macro events, the current state of crypto and trading signals from spot trading volume, and futures, options and perpetual contracts.

Trump's inauguration on Jan 20, 2025 was preceded by the launch of two meme coins from the Trump family, TRUMP and MELANIA, which quickly garnered billions in market capitalization. Speculation about a strategic Bitcoin reserve being included in the executive orders signed on the first day of his administration led to a significant bullish shift in derivatives market positioning. This shift resulted in an inversion of the term structure of volatility, increased funding rates on long positions and a tilt in short-tenor volatility smiles toward calls. However, when the anticipated bullish announcements didn’t materialize, implied volatility levels decreased, even as realized volatility increased. Despite this, the bullish skew toward out-of-the-money (OTM) calls persisted.

In the perpetual markets, funding rates remained consistently high across almost all assets, continuing beyond the inauguration event. In the options market, realized volatility surged to post-election highs, even as implied volatility levels fell due to an overestimation of the significance of inauguration day for crypto. Overall, positioning across all tenors remained bullishly tilted.

Please check out the report’s highlights.

During the inauguration weekend, perpetual swap trade volumes hit their highest levels in over a month as traders positioned for expected crypto-friendly executive orders. Notably, SOLUSDT perpetuals experienced a significant surge in activity, reaching new all-time highs and a spike in realized volatility. Trump's launch of the TRUMP meme coin on Solana DEXs allowed Solana’s network to surpass competitors in fee generation, highlighting the symbolic choice of a sitting U.S. president to launch on Solana instead of Ethereum.

Perpetual swap funding rates saw minimal repricing despite the lack of significant announcements on inauguration day, remaining at neutral-to-bullish levels across all coins. Open interest data indicated no major changes in positions, even amidst spot price volatility. Consequently, while options markets adjusted short-term expectations, sentiment in the derivatives market viewed the lackluster inauguration day as just one of many opportunities for future positive news in the industry.

Speculation that the incoming president would announce a strategic Bitcoin reserve in his inaugural speech led to a buildup of short-tenor options positions just before the event. This resulted in a significant increase in call buying and the strongest inversion of at-the-money term structure since the Nov 5, 2024 election. While the extreme pricing of front-end volatility has diminished, the strong skew toward OTM calls remains, reflecting a continued preference for upside exposure as Trump prepares to sign executive orders.

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Bybit X Block Scholes Crypto Derivatives Analytics Report (Jan 22, 2025): Sentiment Cools While Remaining Bullish Following Trump’s First Day

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Crypto

Consumer crypto is an industry that involves incorporating blockchain technology into consumer goods. Learn more about it in this article.

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 was first introduced, it was primarily a financial and technical concept. People initially believed that blockchains would be used for things like online payments and financial investments. While crypto certainly has financial and technological applications, there has also been a huge amount of growth in other sectors. Research shows that one of the leading uses for crypto is actually consumer goods. If you're interested in keeping up-to-date with crypto trends, explore this guide to learn about the rise of consumer crypto.

Consumer crypto is an industry that involves incorporating blockchain technology into consumer goods. Examples of consumer crypto can range from NFT-branded collections for sneakers to coffee rewards programs that use blockchain tokens.

Consumer crypto started back in 2014, when the crypto market first exploded, and began to really take off when the 

 (NFTs) in 2017. While most people were focused on trading on crypto exchanges, businesses began taking note of NFTs’ potential. Early examples of consumer crypto include Overstock's Bitcoin integration in 2014, and the first-ever fashion NFT in 2019.

 technology became the next big thing of 2021, there’s been an explosion in consumer crypto. While it was previously a notable incident whenever a company released their crypto or blockchain features, now it's more unusual to have a big brand that doesn't have some sort of crypto tie-in. Countless leading brands — including Coca-Cola, adidas and McDonald's — have some sort of consumer crypto feature. 

There are many factors contributing to this increase in consumer crypto:

What do all of these changes mean for the typical consumer? The rise of consumer crypto has allowed blockchain technology to be integrated into almost every aspect of daily life. People who were completely unaware of the cryptocurrency market 10 years ago now think nothing of playing a web3 game or using an app that stores their information as on-chain data. In addition to creating more profit-making opportunities for businesses, the seamless integration of consumer crypto has helped to increase crypto adoption. 

To get a better understanding of how consumer crypto has worked its way into everyday life, it's useful to take a look at some examples. The following examples demonstrate some ways that major brands have added blockchain technology to their products and services.

The Starbucks rewards program is a popular app that rewards people with points for purchasing beverages at Starbucks. Recently, the brand decided to 

 for its members. People can turn in their rewards points for NFTs or digital assets, and the convenient app lets them hold digital assets without needing a crypto wallet.

Of course, NFTs are one of the easiest ways to produce a consumer crypto. Countless food, fashion, technology and fitness companies have released their own lines of NFTs. Coca-Cola is a great example of how an NFT can become a great ad campaign: the company released a line of 

 on International Friendship Day 2021 that celebrated togetherness and friendship. The auction winner also received a Smeg refrigerator full of Cokes.

Another great example of a branded NFT launch is the Budweiser NFT collection. The novel thing about this collection was that Budweiser went out of its way to make purchasing and holding an NFT easy. Instead of needing a crypto wallet, users could go to a URL on the Budweiser site and buy an NFT with either cryptocurrency or a credit card. Currently, this collection has a 

Luxury fashion brand LK Bennett™ has launched a fun new program that offers cashback in the form of crypto. Customers who use the company's QR payment system receive 

 on every purchase. This program is part of a collaboration with Mode, an open-banking payments platform.

Sportswear/footwear giant adidas has chosen to combine cryptocurrency with physical products so its brand can appeal to both crypto fans and streetwear collectors. The company has offered an 

 package that released an exclusive hoodie alongside a blockchain address. This allowed consumers to obtain both a rare adidas item and a rare digital collectible.

Is consumer crypto likely to stick around? Industry experts predict huge growth in blockchain-based marketing and services. The blockchain business market is currently worth $6.63 billion, and is 

 by 2030. As cryptocurrency adoption increases, there will be more ways for the cryptocurrency industry to incorporate itself into other parts of daily life. The consumer crypto field is especially likely to see growth in these fields.

One of the main trends to watch for is an increase in companies that accept Bitcoin and other digital assets. As cryptocurrency becomes a valid form of investment, there’s less concern about it retaining its worth. More and more businesses are starting to allow crypto as a payment option, and there's a real demand for more crypto integration in online payments. 

While consumer crypto does include fields like marketing and customer retention, the area with the biggest growth is the entertainment industry. Web3 gaming alone is predicted to 

 worth of revenue by 2030. Now that consumers have begun to realize how entertaining blockchain gaming and social media are, there's a lot of interest in designing new crypto entertainment products.

Increasing numbers of businesses are discovering that the only thing stopping users from exploring crypto is technological insecurity. Many people see crypto wallets and other blockchain technology as confusing, which has kept them away from it. Businesses are beginning to solve this issue by focusing more on accessibility and ease of use. Modern consumer crypto is likely to lean away from high-tech mechanisms such as private crypto keys for crypto owners. Instead, more crypto companies are leaning toward account-driven technology, which users are familiar with from Web 2.0 design.

Consumer crypto provides an exciting new way to explore applications of crypto ownership. By turning crypto tokens into game items, consumer reward points and other features, brands can easily incorporate blockchain technology into their business. Ultimately, the rise of consumer crypto is a highly promising sign for the blockchain industry — and in addition to increasing crypto adoption, the added utility for coins may help to stem some issues with price volatility.

A Look at Consumer Crypto Over the Years

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