Verasity: Revolutionizing Adtech and Esports with VRA Crypto

You don’t have to be a millennial to have heard of the games Fortnite or League of Legends. Indeed, electronic sports (esports) have taken over the globe. According to Insider Intelligence, the projected number of monthly esports viewers in the U.S. in 2022 stands at 29.6 million. From interactive GameFi projects to fancy merchandise on esports platforms, the gaming industry is rife with opportunities.

However, despite the multibillion-dollar revenue streams available in the esports industry, a huge chunk is getting lost through advertising fraud. According to Verasity, out of the $455 billion spent on advertisements, approximately 40% is lost to ad fraud as the advertisements are actually watched by bots rather than humans.

Verasity was created because of this very challenge. Complete with an innovative esports platform and advanced adtech structure, Verasity is on a mission to disrupt fraud in the gaming and video content industry by leveraging blockchain technology.

Let’s dig deeper into the ambitious Verasity network and examine how it’s strategically positioned to cause a seismic shift in the world of esports one token at a time.

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