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The social media landscape is currently flawed. Its challenges for creators range from opaque monetization policies to platforms that take a big cut of creators’ earnings. Zora, a decentralized social media protocol, aims to fundamentally change this paradigm, giving creators control over their content and introducing novel monetization techniques through tokenization.
In this article, we’ll explore Zora’s decentralized social network, its key features and the ZORA token, and learn how Bybit users can participate in the Zora launchpool event.
Key Takeaways:
Zora is a decentralized social platform that lets creators tokenize their content into tradeable ERC-20 coins on the Base network.
The platform has raised over $60 million, and recently launched the ZORA token.
Bybit users can now trade ZORA on Bybit Spot, and long or short ZORA on Bybit Perpetual futures with up to 25x leverage.
Zora is a new decentralized social media protocol with a unique approach to content monetization. It allows creators to tokenize every post (text, image or video) by allowing each post to be minted as an ERC-20 token (termed a “Content Coin”). Zora is built on the Base network, an Ethereum Layer 2 incubated by Coinbase. On Apr 17, 2025, the official Base X account highlighted the “Base is for everyone” content coined on Zora. Following that post, user activity on the platform spiked.
Zora was co-founded by Jacob Horne and Dee Goens. Horne, a former product manager at Coinbase, is recognized for his advocacy of open-source NFT infrastructure, and Goens contributes his expertise in community development.
The project has successfully completed several funding rounds. In 2020, Zora secured $2 million in seed funding with participation from firms including Kindred Ventures and Coinbase Ventures. This was followed by a $10 million raise in 2021. The project's growth continued with a Series B round on May 5, 2022, expected to raise $50 million at a valuation of $600 million.
Zora launched its Ethereum-based NFT marketplace, known as “Auction House,” in January 2021. This was designed as a decentralized, permissionless platform to empower creators to mint, list and auction their NFTs. One key innovation introduced by Auction House was the concept of the ERC20z crypto token standard to improve NFT liquidity. Over time, Zora expanded beyond Auction House and Ethereum, transforming into a comprehensive decentralized social media platform. It uses the same ERC-20z standard to create a tradeable coin from each piece of published content.
Each of these coins has a total supply of 1 billion units, with 10 million automatically allocated to each coin’s creator. These tokens are instantly tradable on decentralized exchanges (DEXs) such as Uniswap via the Base network, providing liquidity and enabling creators to monetize their work. Additionally, creators earn a 0.5% fee from each transaction involving their tokens, offering a new avenue for content monetization.
Zora announced the launch of ZORA community coin — along with its airdrop details and tokenomics — on Apr 21, 2025. The coin went live on Base two days later (April 23).
The total supply of ZORA is 10 billion, with initial allocation as follows:
Investors: 26.1%
Community Incentive: 20%
Treasury: 20%
Team: 18.9%
Airdrop: 10%
Liquidity: 5%
According to the project’s official docs, the ZORA token was launched “for fun only.” ZORA token holders have neither governance rights, nor a stake in the Zora protocol.
The tokens will be unlocked linearly as follows:
Zora debuted on Bybit Launchpool on Apr 23, 2025. Users can stake ZORA, MNT or USDT to earn a share from a substantial prize pool of 100,000,000 ZORA tokens.
The event runs through April 30, 2025, 1PM UTC. Staking requirements are as follows:
Minimum staking amount: 5,000 ZORA, 100 MNT or 100 USDT
Maximum staking amount: 250,000 ZORA, 10,000 MNT or 2,000 USDT
VIP users enjoy higher staking limits
If you're interested in the ZORA token, don't miss this opportunity! Visit the Bybit launchpool page to earn ZORA now.
As of Apr 28, 2025, the fully diluted valuation (FDV) of ZORA stands at $187 million. ZORA gained 11.3% over the past week, with a 24-hour trading volume of $42.6 million.
Bybit has recently listed the ZORA token on Bybit Spot and Perpetual contract.
To trade ZORA on Bybit Spot, log in or create a Bybit account here. Fund your Unified Trading Account (UTA) with crypto transfers or fiat deposits. Then, head to the ZORAUSDT Spot trading page to start trading. In addition, Bybit users can also trade the ZORAUSDT Perpetual contract with up to 25x leverage with Bybit Futures.
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