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Today's average gamer might play multiple games over the course of a year, with some hardcore gamers going through dozens of distinct titles. Many of these games are on different platforms, with gaming enthusiasts often indulging in both web3 and Web 2.0 games. Unfortunately, with the exception of closely related franchises, achievements and assets gained in one gaming environment aren't transferable to or usable in other games.
In late 2021, the GuildFi (GF) decentralized project was launched to solve the transferability problem. In early 2024, GuildFi rebranded to Zentry (ZENT). The Zentry project features a gaming Superlayer — a platform where many games from web3 and Web 2.0 environments co-exist, and enable their users to share avatars, loyalty points, in-game assets and other achievements. Zentry's Superlayer creates a unified play economy targeting the gaming activities of the world's three billion gamers.
The platform also offers opportunities that transcend the digital and physical realms. For example, it provides ways to spend points earned in games at physical retail outlets.
Key Takeaways:
Zentry, formerly known as GuildFi, is a blockchain platform that aims to unify a variety of different web3 and Web 2.0 games to create a system of transferable in-game assets, avatars, loyalty points and other gaming elements.
The Zentry platform also powers the transferability of loyalty points and other perks between gaming platforms and physical retail entities.
ZENT, Zentry’s new token, replaces GF, GuildFi's native token, at a conversion ratio of 1 GF to 10 ZENT tokens.
Zentry (ZENT), formerly GuildFi (GF), is a decentralized platform designed to unify web3 and Web 2.0 gaming titles and facilitate cross-game transferability of assets, avatars, points and other in-game achievements. It aims to create a vast gaming universe in which players' efforts in one gaming environment can be rewarded across the myriad other games in which they might participate.
Zentry's Superlayer is the core component of the platform. It's used to host participating gaming titles and enable transferability among them. In addition to the layer hosting the games, there are also consumer apps and products designed to cater to the needs of different segments of players. The platform also serves as a centralized access point for various gaming universes, creating what the project's team has termed a "multiversal IP world."
In addition to enabling compatibility and transferability among a network of games and gaming universes, Zentry also interweaves games and real life into a holistic universe. For instance, points earned in a particular game within the platform can be spent at participating retail outlets, and vice versa. Imagine being able to use your in-game points to get a free or discounted cup of coffee at your favorite café, or using your café points to attain in-game character perks!
Zentry has recently announced its collaboration with another web3 platform, Beam. Launched by the gaming-focused Merit Circle DAO, Beam and Zentry will join forces to incubate and support Sophon, a modular hyperchain dedicated to entertainment and gaming use cases.
Zentry was originally launched under the brand name GuildFi in late 2021. The idea was to unify a myriad of games, NFT projects and metaverse communities under the same roof, providing an interconnected environment for shared loyalty systems, in-game assets and gamer identities. Gamers would use their single dynamic avatar profile to access games and rewards across the GuildFi ecosystem. Qualified for a master level in one game? You wouldn't need to start at level zero in a related one, all thanks to GuildFi.
The past year, 2023, proved particularly fruitful for GuildFi, as its platform introduced a host of new features and enhancements throughout the year. One of these was SnowSync, a functionality that allowed users to leverage two of the most actively used crypto assets —BTC and USDT — to access some on-platform features.
Another important feature was the introduction of Milestones, a system whereby users can earn rewards by completing a series of quests. During the same year, GuildFi aggressively expanded its gaming partnerships network. By the end of 2023, the platform had built an impressive list of 23 gaming partners, including popular web3 games like Apeiron (APRS), Big Time (BIGTIME), Shrapnel (SHRAP) and Derby Stars (DSRUN).
At the same time, the most crucial development for GuildFi in 2023 was the initiation of Project Z, an initiative aimed at expanding the platform's ecosystem beyond the digital world. Project Z set out a vision for a more expansive gaming universe where in-game achievements and activities could translate to rewards both in the digital and physical realms. Eventually, Project Z came to fruition in April 2024, with the overall platform also rebranding to Zentry.
ZENT is the new native cryptocurrency of the Zentrt platform. GuildFi's original native crypto, GF, introduced in December 2021, was the main asset powering the platform's operations. With the rebranding of GuildFi to Zentry in April 2024, the new ZENT token will take over the role of GF. This ERC-20 token will inherit GF's key functions, which include the following:
Accumulation of value and rewards across the entire Zentry ecosystem
Access to various features and products available on Zentry
Staking to earn rewards and access exclusive features
Participation in governance processes via the on-chain DAO
The Zentry token is a deflationary asset, with a maximum supply of 10 billion. Launched on Apr 25, 2024, ZENT is priced at $0.035, with a total supply of nearly 6.1 billion and circulating supply of 3.2 million as of May 7, 2024.
Along with the project’s rebranding and introduction of its new token in April, Zentry has announced a migration of GF to ZENT. Holders of the GF token have the right to convert their funds to ZENT at a ratio of 1 GF to 10 ZENT. The migration option will be available until Aug 25, 2024. All GF tokens held at centralized exchanges (CEXs) were converted at the 1:10 ratio from GF to ZENT on Apr 25, 2024, the day of the token's launch. Any currently staked GF tokens will also automatically be converted to ZENT.
ZENT is available on Bybit through a Spot pair with USDT (ZENT/USDT). Bybit's Spot and Derivatives markets provide you with opportunities to trade hundreds of cryptocurrencies and crypto-based products. If you don’t have a Bybit account, you can easily register for one to access Bybit's range of crypto products and assets.
Additionally, you can take advantage of Bybit's campaigns dedicated to the new ZENT token for the chance to earn crypto rewards. One set of campaigns features a reward pool of 150,000 USDT, and will run through May 14, 2024. The second campaign is a 3,150,000 ZENT prize pool event exclusive to SEA users, and will be active through May 31, 2024.
The gaming Superlayer, a revolutionary innovation from Zentry’s decentralized gaming support platform, has the potential to completely alter the landscape of the gaming industry. With it, your gaming experience is enriched by your cross-game dynamic avatar and the ability to carry your achievements and progression across different titles. The expansive rewards system shared by a multitude of web3 and Web 2.0 games, and even real-life gamification, aren’t widely available right now, and Zentry will act as a magnet for the multibillion army of gamers.
With its innovative interlocking gaming, entertainment and lifestyle concepts and a vast potential user base, Zentry has the potential for success in the highly competitive GameFi market.
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