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Today's average gamer might play multiple games over the course of a year, with some hardcore gamers going through dozens of distinct titles. Many of these games are on different platforms, with gaming enthusiasts often indulging in both web3 and Web 2.0 games. Unfortunately, with the exception of closely related franchises, achievements and assets gained in one gaming environment aren't transferable to or usable in other games.
In late 2021, the GuildFi (GF) decentralized project was launched to solve the transferability problem. In early 2024, GuildFi rebranded to Zentry (ZENT). The Zentry project features a gaming Superlayer — a platform where many games from web3 and Web 2.0 environments co-exist, and enable their users to share avatars, loyalty points, in-game assets and other achievements. Zentry's Superlayer creates a unified play economy targeting the gaming activities of the world's three billion gamers.
The platform also offers opportunities that transcend the digital and physical realms. For example, it provides ways to spend points earned in games at physical retail outlets.
Key Takeaways:
Zentry, formerly known as GuildFi, is a blockchain platform that aims to unify a variety of different web3 and Web 2.0 games to create a system of transferable in-game assets, avatars, loyalty points and other gaming elements.
The Zentry platform also powers the transferability of loyalty points and other perks between gaming platforms and physical retail entities.
ZENT, Zentry’s new token, replaces GF, GuildFi's native token, at a conversion ratio of 1 GF to 10 ZENT tokens.