Nov 25, 2024: Our weekly Institutional Insights explores the latest market developments — market performance, industry news, exchange-traded fund (ETF) flows, trending topics, upcoming events and token unlocks — to help you supercharge your crypto trading.

 explores the latest market developments — market performance, industry news, exchange-traded fund (ETF) flows, trending topics, upcoming events and token unlocks — to help you supercharge your crypto trading.

Weekly Highlight — Trump's Planned Crypto Advisory Council

President-elect Donald Trump has pledged to establish a crypto-friendly administration, which includes forming a new advisory council for the cryptocurrency industry. Major companies like Ripple, Kraken and Circle are vying for positions on this council to influence U.S. digital asset policy.

The council is expected to be based within the White House, likely under the National Economic Council, and will coordinate policies related to cryptocurrencies, advise Congress and help create a national Bitcoin reserve. Industry leaders, including executives from Coinbase and Circle, have expressed interest in joining.

Trump’s transition team is also considering appointing a "crypto tsar" to lead the council. Former CFTC officials, such as Heath Tarbert and Brian Quintenz, are advising on crypto policy as the administration seeks to roll back Biden-era enforcement actions against crypto companies.

While excitement over a pro-crypto administration has contributed to Bitcoin's surge toward $100,000, some consumer groups have raised concerns about the industry shaping its own regulations. 

Weekly Crypto Highlight — Bitcoin Tests $100,000 as ETF Flows Intensify

U.S. Spot Bitcoin exchange-traded funds (ETFs) have achieved a significant milestone, accumulating over $30 billion in total net inflows since their inception in January 2024. This surge in investment reflects a growing interest in Bitcoin, as well as a favorable market environment.

The rise in net inflows and trading volume can be attributed to heightened bullish sentiment in the market, particularly following the re-election of former president Donald Trump. His return to the political forefront has sparked optimism among investors, contributing to increased confidence in cryptocurrency investments.

As a result of this influx of capital, the total net asset value of these Bitcoin ETFs has exceeded the $100 billion mark as of Wednesday, Nov 20, 2024. This achievement underscores the growing acceptance of cryptocurrencies in mainstream finance, and highlights the potential for continued growth in this sector. The strong performance of these funds signals a robust demand for Bitcoin, and could pave the way for further developments in cryptocurrency investment.

Advanced

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Weekly Institutional Insights: Bitcoin Tests $100K as ETF Flows Intensify

Sui Name Service (SuiNS) enables blockchain users to register human-readable web3 names, ensuring secure, seamless transactions and a user-friendly on-chain identity.

Some people have no trouble remembering new cell phone numbers, and there are even a select few among us who wouldn't find it hard to memorize a 16-digit bank card number. However, very few people would choose to tackle the job of reliably recalling an alphanumeric blockchain address. Network addresses on 

 (ETH) are 42 characters long, while on the 

 (SUI) blockchain they span 66. These complex and length addresses are virtually impossible for most users to remember, and are among the least user-friendly features of 

 networks. Not only are long blockchain addresses distinctly user-unfriendly, but they also lead to many instances of wrongly executed transactions due to incorrectly input characters. 

Sui Name Service (NS), a solution on the Sui blockchain, has been specifically designed to tackle this problem. The service allows users to create human-readable and easy-to-remember web3 names linked to their underlying blockchain addresses. Using SuiNS, you can transact within web3 using your preferred username and, optionally, an avatar, rather than a long, complex blockchain address.

 (NS), or simply SuiNS, is a decentralized naming service that allows you to create and use a human-readable, user-friendly web3 handle to interact with the blockchain environment, instead of using a typical long and complicated network address. 

At the underlying level, your SuiNS name is linked to your blockchain address, but all the interaction and operations on the chain happen via your registered name.

SuiNS was first conceptualized and launched in 2022, inspired by the popular 

 (ENS). In many ways, SuiNS and ENS are similar, the obvious difference being that each one applies to its own respective blockchain environment. In May 2023, SuiNS was introduced on the Sui blockchain's newly launched mainnet. The service was developed and is supported by Mysten Labs, the development studio behind the Sui blockchain project. Since the beginning of the Sui blockchain's conceptualization, SuiNS has been among the core projects of the entire Sui ecosystem. As of late November 2024, SuiNS has managed to achieve the remarkable milestone of having registered nearly 330,000 names.

Using SuiNS, you can register your preferred username (as long as it's not been taken) for one year by paying a registration fee, currently charged in SUI coins. The name can be renewed at expiration for up to five years. All interactions with the blockchain environment through your wallet use your preferred username, rather than your blockchain address.

SuiNS names can be between 3 and 63 characters. Users can check the availability of their preferred handle and register it using the 

, where a lookup textbox is prominently displayed. Shorter names cost more than longer handles. As of the time of this writing (Nov 21, 2024), a three-character-long name costs 500 SUI ($1,785) and a four-character name will cost 100 SUI ($357), while names with five or more characters are priced at 20 SUI ($71.40).

A SuiNS name can only be registered for one year, but it can be renewed for up to four years (excluding the initial registration year). There's a 30-day grace period after the expiration of your SuiNS name, during which you may still renew it. If you don't renew during the grace period, your registered name will be up for grabs by anyone on the market. Optionally, you can buy an NFT avatar linked to your SuiNS name.

 (DApp) ecosystem on the Sui blockchain. Developers can use off-chain remote procedure calls (RPCs) to integrate the Sui service into their application environments. They can also take advantage of the native, on-chain SuiNS SDK to interact with the service.

Thanks to SuiNS, you can enjoy short, comprehensible names for your own address, as well as the addresses of the parties with whom you transact (if they also sign up for the service). No more forgettable string combinations that are hard to read and virtually impossible to remember!

However, a SuiNS name isn't just a tool of convenience. It also represents your decentralized identity on-chain. The identity is fully owned by you, the user, rather than by a centralized entity.

SuiNS minimizes the likelihood of lost assets due to sending funds to the wrong address: short, easy-to-remember names are way less prone to incorrectly executed transactions than standard blockchain addresses.

Security is also among the benefits of SuiNS. The service runs on the Sui chain, which prides itself on developing and enforcing high-grade security standards. Among these are 

, a framework that maintains a list of malicious websites and on-chain assets, thus protecting the Sui ecosystem from 

 launched by these known nefarious entities.

The SuiNS service launched its native token, NS, on Nov 14, 2024. Initially, NS is envisioned to support 

 processes on the platform, and will also be used for purchasing and trading SuiNS names. Currently, names are traded using SUI, the blockchain's native cryptocurrency. It's likely that NS will replace SUI in this capacity in the near future. The project team has also hinted that there could be additional uses for the NS token beyond governance and payment for SuiNS names. More announcements on this issue are likely to follow.

During the initial phase of the token's existence, governance will be its most prominent function. Holders of NS will be able to vote on important issues concerning the protocol's rules and future direction. One NS equals one vote, with more NS tokens giving you a greater say in the overall decision-making process. You can also increase your voting power by locking your NS tokens for from one to 12 months. For every additional month locked, you obtain 10% voting power. To encourage voting, 5% of the NS token's supply has been allocated for governance rewards. NS is a 

 token, with a total and maximum supply set at 500 million. The token's supply distribution shares are per the chart below.

NS is available on Bybit's Spot market as a swap pair with USDT (

). You can also take advantage of Bybit's campaign dedicated to the token to grab a share of the 

. Three campaign events for eligible users run through Nov 27, 2024, 8AM UTC:

Thanks to Sui Name Service, interacting on-chain has become easier and more user-friendly. However, easy-to-remember names aren't the only benefit: advantages also include lower likelihood of lost funds, better security and a completely decentralized, user-owned identity on-chain. So far, around 330,000 names have been registered, and with the impressive suite of benefits, expect this number to grow as we move with SuiNS into 2025.

Intermediate

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Sui Name Service (NS): Your On-Chain Identity Made Simple

The cryptocurrency market is witnessing an influx of speculative trading, particularly with meme coins like DOGE, PEPE and BONK experiencing extraordinary gains. 

November 2024 has marked a significant milestone for Bitcoin, with its price soaring to $94,105. This unprecedented growth has been driven by global events and heightened social media discussions, with predictions of six-figure valuations. Historically, peaks in social media chatter often precede market corrections, signaling traders to exercise caution. Currently, while whale accumulation remains strong — with wallets holding over 10 Bitcoin adding 53,006 more BTC in just one month — retail traders remain surprisingly cautious. This wary sentiment contrasts sharply with the bullish behavior usually seen during price surges, suggesting a potential correction.

The cryptocurrency market is witnessing an influx of speculative trading, particularly with meme coins like DOGE, PEPE and BONK experiencing extraordinary gains. Despite their volatility, these tokens reflect a broader appetite for high-risk investments. Notably, whale investors holding 1M–100M DOGE are accumulating, while smaller holders are selling, creating conditions for potential breakouts. However, if new capital stops flowing, these speculative assets could face significant downturns. Additionally, while discussions around Bitcoin reaching $100K are increasing, they haven’t reached the levels seen earlier this year, indicating that fear of missing out (FOMO) may not yet be fully realized.

Institutional Interest and Ethereum's Resurgence

Demand for Bitcoin ETFs has surged, with daily trading volumes hitting a record $8.21 billion, signaling increased institutional interest. This activity often coincides with market peaks, but could also indicate new investments flowing into the crypto space. Meanwhile, Ethereum has also gained momentum, breaking above $3,100 for the first time in over 14 weeks. Additionally, whale accumulation is on the rise, suggesting that as Bitcoin leads the market, profits may soon be redirected into Ethereum. In contrast, Solana's price movements remain highly sentiment-driven, with funding rates indicating potential entry points for investors. Overall, altcoins are experiencing growth, particularly following the U.S. elections, which have reignited optimism in the crypto market.

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Bitcoin's Resurgence: Analyzing Market Dynamics and Speculative Trends in November 2024

Crypto market makers play a crucial role in providing liquidity by consistently placing buy and sell orders. Learn more about how they work here.

The cryptocurrency market is notorious for its high volatility and sometimes low liquidity, making it a challenging environment for traders and investors. Executing trades can be difficult, often resulting in significant price 

Market making is a strategic approach that provides the necessary liquidity to stabilize markets, ensuring smoother trades and reducing volatility. By creating buy and sell orders around the current market price, market makers help maintain a healthy trading ecosystem. This article examines the fundamentals of market making, its benefits for traders and exchanges and the way it enhances the overall efficiency of the cryptocurrency market.

A crypto market maker is an entity or individual who primarily provides liquidity in cryptocurrency markets by continuously placing buy and sell orders for digital assets. This activity ensures efficient trading and helps maintain stable prices.

Crypto market makers play a key role in keeping markets liquid by continuously placing buy and sell orders on exchanges. Here's a closer look at how they operate.

Key Characteristics of a Crypto Market Maker

Crypto market makers provide liquidity and stabilize prices in the cryptocurrency market. The following are the key traits that enable them to operate effectively.

Market makers continually place buy and sell orders, ensuring the availability of transactions for traders. This constant availability reduces wait times for trades and minimizes the price impact of large orders, making the market more efficient and accessible for everyone.

One of the fundamental roles of market makers is that of managing the bid-ask spread. By consistently quoting competitive prices, they narrow this spread, thereby enhancing trading efficiency and reducing costs for other market participants. This spread is also their primary source of profit.

Market makers leverage advanced algorithms and HFT strategies to analyze market conditions and optimize their order placements. This technology allows them to react swiftly to price changes and maintain a balanced inventory of assets, which helps to manage risk and maximize profitability.

Due to the inherent volatility of cryptocurrency markets, effective risk management is vital for market makers. They employ various techniques, such as hedging and real-time market analysis, to minimize exposure to sudden price swings. This ensures their operations remain stable even in the face of market fluctuations.

By providing continuous liquidity and facilitating smooth trading operations, market makers enhance overall market efficiency. Their presence attracts more traders, which increases transaction volumes, boosts exchange activity and contributes to a healthier trading environment.

Given the quickly evolving nature of the cryptocurrency landscape, market makers must be adaptable, continually refining their strategies in response to new technologies, regulatory changes and shifts in market dynamics. This ensures they remain competitive and relevant.

Crypto market makers play a critical role in the cryptocurrency ecosystem by providing liquidity and stabilizing prices. Despite the integral role they play, however, their operations come with both advantages and disadvantages. 

Additional Importance of a Crypto Market Maker

Crypto market makers play a vital role in maintaining the efficiency and stability of the cryptocurrency market. Their presence on crypto exchanges ensures trading environments operate smoothly. 

Newer and smaller cryptocurrencies often struggle with liquidity. Market makers provide a market for these assets, promoting their growth and creating a more diverse and dynamic crypto ecosystem.

Through continual quoting of prices, market makers aid in fair price discovery, ensuring that cryptocurrency prices reflect actual market demand rather than extreme fluctuations. This promotes a more trustworthy and transparent trading environment that allows traders to make data-backed decisions. 

Crypto market makers are essential players in the cryptocurrency ecosystem, providing liquidity, stabilizing prices and ensuring smooth trade execution. Their use of advanced algorithms and real-time order placements encourages a more efficient, accessible and fair market. However, risks such as market manipulation, potential capital loss and lack of regulation can be problematic. Overall, the role of market makers in supporting emerging assets and maintaining market stability makes them indispensable for a healthy and growing crypto environment.

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Crypto Market Maker: Boosting Trades With Strategic Liquidity

Bybit Learn

web3

Aki Network is a web3 influencer network that tracks influencers’ promotion performances using real-time, on-chain data, and supports influencer campaigns.

Crypto influencers play a major role in promoting new and existing projects by directly reaching their extensive network of followers. While major influencers undoubtedly play key roles in the Japanese market and beyond, mid-tier and micro-influencers can also be highly effective in their efforts. Notably, the Japanese market has gained prominence in the 

 arena as a compliant regulatory space with a community-driven environment. Identifying the true performance of crypto influencers through firm data can help individual entrepreneurs and organizations reach their target audiences.

 is a web3 influencer platform that tracks influencers’ promotion performances using real-time, on-chain data. It also supports organizations through its influencer campaigns.

Its decentralized data network uses Aki Protocol to level the playing field for all influencers. From micro to major influencers, Aki Network tracks data to determine the true marketing performance of its users. It then matches these influencers’ actual performance with projects. By doing so, it optimizes the power of influencer marketing and supports the incubation of smaller and mid-level influencers. Its data-driven influencer network is also useful to commercial users who want to find an impact-making influencer.

Aki Protocol provides the infrastructure for quantifiable information flow, which specifically powers this decentralized data network. Because Aki Network is built on the Aki Protocol, it supports both organizations and influencers to increase the impact of influencer marketing. It utilizes a knowledge base that functions with both open and multichain layers to provide a rewards data layer and 

 proofs to make its products verifiable on-chain.

Aki Network was founded at the end of 2021. Since that time, this data-driven influencer network has grown to have more than 22,000 influencers and 400,000 social users. Thus far, the platform has been active in the Japanese market through projects such as 

 and others. Notably, it also supports the largest web3 gaming platform in South Korea, 

Aki Network's second fundraising was recently completed, and the funding was spearheaded by major Japanese venture capital groups and individual entrepreneurs. Thus far, the project has raised more than $50 million.

Aki Network’s web3 platform utilizes quantifiable information flow to assess the true marketing power of all influencers. It then aims to match entrepreneurs to influencers, based on the influencers’ actual performance capabilities. By doing so, it strives to support smaller and mid-level influencers based on their performance. The long-term goal is for Aki Network to be a data-based user hub that allows users to optimize the performance of their campaigns.

To use Aki Network, new users must connect their wallet to the platform and choose projects to promote. These users are given an

 for doing so, and can earn rewards by completing tasks and referring new users to the platform. When major referral milestones are reached, Aki Network users can receive

 rewards and participate in the platform’s airdrop. Projects involved in the network can benefit from influencer analysis, participate in consultation activities and benefit from Aki Network in other ways.

Aki Network currently utilizes three core features to support the functionality and benefits it provides to all of its users.

Entrepreneurs and organizations utilize the campaign engine to recruit influencers for their marketing campaigns. The campaign dashboard lists open and closed campaigns, including their reward pool and reward type. Influencers can directly access each campaign’s referral link via the campaign dashboard.

Aki Network participants can use the StarMap to identify top-performing influencers and their stats, including channels and language used, number of followers, engagements, likes, comments, retweets and others. Influencers can benefit from StarMap by seeing their rankings and stats in real time. Those who are running campaigns can use StarMap to identify top-performing influencers.

Aki InScore is a personal landing page on the platform that supports community members as they onboard to StarMap. In addition, Aki InScore can boost user traffic for influencers and aid in campaign discovery for commercial users.

As users on Aki Network participate in campaigns and contribute to the network, they can earn Aki Badges. These are 

s, or soul-bound, non-fungible tokens. Aki Badge holders can use their SBTs to claim Aki Rewards, which are payable in cash, stablecoins or other incentives.

Aki Network is launching its native token, AKI, which supports rewards campaigns, enhances odds for the network’s raffles and qualifies users for an invitation to the community’s jury panel. Several rounds of airdrops are available. Those who are more active in the platform initially may be more likely to benefit from the airdrops. The claim period for the first airdrop runs from Dec 22, 2023 through Mar 22, 2024. 

To be eligible for the airdrop, users must own an Aki Network profile and hold an NFT for a trending campaign. They must also have completed at least seven Aki Network campaigns, have at least one Aki Badge and have more than 20 referred users. More than 17,400 unique addresses qualify for participating in the first airdrop.

Since its inception, Aki Network has partnered with numerous web3 players, such as 

. a new game from Find Satoshi Lab, the creator of 

. Looking forward, Aki Network will continue to raise funds, and plans to have several more airdrops.

Aki Network’s recently launched native token, AKI, features utilities that include user rewards, access to the community jury panel and improved odds in raffles. The token’s distribution is allocated as follows: 

As of Jan 2, 2024, the price of AKI is $0.032, reflecting a 24-hour price increase of 0.1%. Its 24-hour trading volume is $138,425. According to DigitalCoinPrice, the price of AKI 

 by the end of 2024, with a general rise over the next several years to reach $0.24 by 2030.

Looking to trade Aki Network tokens? Bybit now offers the AKI/USDT Spot trading pair. To get started, you’ll first need to create a Bybit account, fund it with cryptocurrency and navigate to the 

To celebrate this listing, Bybit is holding an 

 from now through Jan 4, 2024, 9AM UTC, in which you can earn a share of the 100,000 USDT prize pool!

If you’re a new user, simply be among the first 4,500 users to complete the following steps to receive 20 USDT:

If you’re already an existing Bybit user before Dec 21, 2023, 10AM UTC, you still have the chance to earn 5 USDT. Simply accumulate a deposit volume of 10,000 AKI, or deposit 100 USDT and buy 100 USDT worth of AKI using your Bybit account. Please note that rewards will be distributed on a first come, first served basis to the first 2,000 users.

Aki Network is a well-designed, data-driven project that benefits both influencers and commercial users. Aki-chan and Aki Protocol allow even beginning influencers to identify and get active on campaigns. Commercial users can benefit from the reduced pain of a cold project launch and performance data on influencers. Aki Network has already benefited tens of thousands of people, and continues to gain popularity through its utility. In addition, the price prediction for AKI tokens is positive through at least 2029. This indicates that AKI may be a good investment. However, each user should 

Influencers continue to play key roles in online marketing, and Aki Network allows new and mid-tier influencers to access more projects and gain exposure based on their actual performance. Whether you’re an influencer or a commercial user, Aki Network can benefit you.

Aki Network (AKI): Empowering Influencers in the Web3 Industry

Grab Up to 5,000 USDT in Rewards

Grab Up to 5,000 USDT in Rewards