Bondex (BDXN): Redefining careers for the web3 era

Web 2.0 professional social media networks have been around for over two decades, with the leading network, LinkedIn, having launched in 2003. Over the past decade, LinkedIn has become pervasive in the business world as the world's dominant social platform for professional connections. Yet, LinkedIn and smaller, similar recent platforms are centralized entities whose users are essentially treated as products. 

Advertisers and platform owners profile users relentlessly, leading to manipulated visibility and erosion of privacy. Your professional data on these Web 2.0 social networks is easily sold to third parties for targeted advertising, artificial intelligence (AI) algorithm training and other activities — to which few users would willingly consent.

Moreover, your user profile is owned by the corporate entities running these social networks. At any moment, LinkedIn might decide to lock your profile for whatever reasons it deems fit, leaving your professional visibility in tatters. 

In recent years, web3 professional social networks have emerged to address these issues by leveraging blockchain technology. Thanks to their decentralized nature, these platforms have you control your profile, placing you firmly in control of your user data. Unfortunately, most web3 professional networks don't focus on universal, cross-platform decentralized identities, often limiting you to specific wallets and a small set of basic features. Many simply act as messaging platforms, with basic avatars and profile descriptions the most they can offer.

Bondex is a new web3 professional networking platform with a more comprehensive approach to decentralized social connections. On Bondex, user profiles are multifaceted digital identities that reflect users' on-chain activities and off-chain achievements. By combining on-chain and off-chain data sources and functionalities, Bondex has created a hybrid web 2.5 professional social network.