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As competition in the crypto space intensifies, attracting more users (particularly high-quality users) is becoming a serious challenge for many decentralized apps (DApps). There’s no shortage of incentive models and loyalty programs on the market. Still, many of these prove ineffective, due to unsustainable reward systems, bot activity or mercenary users uninterested in long-term participation on the platform. In some cases, poorly designed incentive programs or insufficient reward gamification are also culprits.
The team at BonusBlock, an Arbitrum-based web3 incentive programs provider, has taken steps to tackle the suboptimal state of affairs in this area. The BonusBlock platform analyzes web3 users' transaction data, on-chain engagement measures, wallet characteristics and other on-chain activity details to derive quality scores for each user. DApps and blockchains using the BonusBlock technology can attract and incentivize high-quality users, who, in return, are rewarded for their genuine and exemplary history of on-chain activities.
Key Takeaways:
BonusBlock (BONUS) is a multichain web3 solution that allows DApp and blockchain operators to attract and retain genuine, high-quality crypto users.
The platform operates a marketplace in which these users can join a variety of incentivized onboarding and loyalty campaigns set up by participating web3 projects.
At the core of BonusBlock is its AI-driven selection and scoring system, which assigns a quality score to each analyzed wallet. Access to wallets' transactional data is possible thanks to the public nature of blockchain technology.