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Annoyed by online ads? You’re not alone, as most internet and mobile app users don't favorably view the myriad ads they’re bombarded with every time they visit a website or log in to their app. The resentment toward advertising is easily understandable, since there's nothing in it for the user — other than lost time and disruption to their activities in the virtual world.
Everyworld (EVERY) is a blockchain-based advertising platform that pays users crypto rewards for ads they watch while playing a game, radically changing how the advertising industry works. Besides vastly increasing the acceptance of the ads via incentivized viewing, Everyworld also contributes to green initiatives by donating a proportion of its revenues to environmental conservation organizations.
Key Takeaways:
Everyworld (EVERY) is a rewarded ads protocol on the Base Layer 2 network.
It pays crypto rewards to users for viewing ads while playing its game on Discord.
The Everyworld project is also active in the area of environmentalism, contributing a part of its revenues to green causes.
Everyworld (EVERY) is an advertising platform whose users can earn crypto rewards simply by watching ads. The project hosts its environmentally-themed game on Discord. Advertisers from various industries pay to run ads within the Everyworld game system, benefiting from the much greater acceptance of their promoted content under the incentivized viewing model.
The platform's Discord-based gaming environment boasts over 250,000 users, who, as of April 2024, have watched more than 50 million ads, earning crypto rewards in the process.
While Everyworld's game is based on Discord, the protocol's crypto operations, related to activities such as incentive payouts and payments by advertisers, are powered by the Ethereum-linked Base Layer 2 network.
The Everyworld platform was developed by the New York-based metaverse gaming developer Everyrealm. The company was founded in 2021 by a group of technology entrepreneurs — Janine Yorio, Jesse Stein, Julia Schwartz, Kostas Ketikidis and TJ Kawamura.
Users can play Everyworld’s game via its web app, and will soon be able to use a mobile app version as well. As you play the game, you’re served video ads and can earn the platform's native crypto, EVERY, for watching the promoted content. The more advertising you watch, the more EVERY rewards you earn.
Businesses placing ads on the platform pay the cost of advertising using EVERY tokens. These businesses can significantly benefit from the incentivized advertising mode, since according to Everyworld it increases the likelihood of an in-app purchase by six times as compared to traditional advertising models.
EVERY tokens paid for watching ads aren't the only incentives offered on Everyworld. The platform features a dual-incentive mechanism whereby users can also earn EVERY for participating in quests posted on Everyworld's social media pages.
For every reward issued to users, the Everyworld project has pledged to donate an equal amount to environmental causes. The charitable giving pledge is currently used to support four sustainability-focused organizations — The Ocean Cleanup, the International Union for Conservation of Nature, The Nature Conservancy and Fundación Vida Silvestre Argentina.
Everyworld's native token, EVERY, is a utility asset designed for the platform's payment and reward mechanisms. Advertisers pay for ad placement in EVERY tokens, and users earn rewards in EVERY for watching ads and winning quests.
Holders of the token can also enter drawings regularly held on the platform without needing to qualify for them via on-platform activity.
The EVERY token, launched on Apr 7, 2024, is a deflationary asset, with a total and maximum supply of 10 billion. Its supply allocation shares are shown in the chart below.
With 3% of the total supply allocated to community airdrops, the project has announced its first airdrop campaign, which kicked off on Apr 15, 2024.
To qualify for the airdrop, you need to satisfy the following conditions:
Play Everyworld’s game and collect all the baby animals featured in it,
Reach a certain number of points on the leaderboard,
Successfully complete several quests,
Connect your crypto wallet and complete the required know-your-customer (KYC) identification procedures.
You can buy the EVERY token on Bybit as a Spot pair with USDT. Additionally, until Apr 26, 2024, 10AM UTC, you can benefit from Bybit's EVERY Airdrop Bonanza, a large-scale campaign with a whopping 140 million EVERY (around $6 million as of Apr 16, 2024) on offer.
The EVERY token has been on the market since Apr 7, 2024, and is trading at around $0.0425, which is 45% lower than its ATH of $0.07688, registered on the token's launch day (Apr 7, 2024) and 40.2% higher than its ATL of $0.03015, recorded on Apr 13, 2024.
Long-term price forecasts for EVERY are primarily bullish, with PricePrediction expecting the token to trade at $0.0826 in 2025 and $0.5451 in 2030, and DigitalCoinPrice predicting average prices of $0.011 in 2025 and $0.32 in 2030, respectively.
Traditional advertising is slowly dying, with target audiences fed up with the avalanche of ads they’re hit with online, and advertisers seeing their conversion rates decline year after year. The incentivized, watch-to-earn model championed by Everyworld might soon become the norm in the industry. All the evidence points to this model being vastly superior to traditional ads in terms of target audience engagement, conversion rates and user satisfaction.
Everyworld might not be the only player in the web3 universe that has adopted the watch-to-earn model, but it’s undoubtedly one of the top gaming-focused crypto projects in this niche. In addition, the environmental initiatives supported by the platform are also among its distinct features. With all these unique points of distinction, Everyworld has the chance to soon become a leading web3 incentivized ads provider.
Watching video content and getting paid for it — very few gamers would object to that!
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