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Emerging markets of Africa, Southeast Asia and Latin America have been at the forefront of crypto adoption for several reasons, including crypto-friendly regulatory environments, the affordability of crypto finance compared to the traditional financial system, and, in some markets, the instability of local fiat currencies. These regions are also home to 2.7 billion people, making them highly attractive to web3 ventures and projects.
One web3 project that has decisively adopted expansion into emerging markets is Jambo (J), a venture that aims to create the world's first decentralized, crypto-based mobile network. Jambo sells affordable smartphones, called JamboPhones, packed with crypto apps and features to consumers in Africa, Southeast Asia and Latin America to drive the uptake of mobile-focused decentralized finance (DeFi), decentralized gaming and other blockchain technology applications in these regions.
The project taps into the consumer potential of these fast-growing markets and promotes financial inclusion, facilitating the affordable uptake of crypto technologies in populations long neglected by traditional banking and entertainment sectors.
Key Takeaways:
Jambo (J) is a blockchain-based project that aims to build the world's first mobile-focused decentralized network servicing the emerging markets of Africa, Southeast Asia and Latin America.
The Jambo project sells an affordable smartphone, JamboPhone, that’s packed with crypto apps and reward opportunities, opening access to crypto finance and other spheres to consumers in more than 120 countries.
The platform's upcoming J token will be used to facilitate payments, distribute rewards and enable governance processes.