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Sustainability is the name of the game these days, both in the blockchain industry and in the wider business world. Companies large and small are joining carbon credit programs, initiating sustainability weeks and engaging in other environmental actions, both to support their green missions and to woo new customers. However, along with the broader sustainability drive, there's been a lot of "greenwashing,” a term that refers to deceptive advertising by businesses to exaggerate their real environmentally focused actions and impact.
In this atmosphere of rampant greenwashing, the ability to reliably verify, record and track sustainability actions by companies is paramount. This is where blockchain technology can prove invaluable. Thanks to its transparent, publicly verifiable, trackable and immutable chain of records, blockchain can be leveraged to accurately validate and prove eco-friendly actions. Most blockchains, however, aren’t specifically geared toward such functionality. Networks such as Bitcoin (BTC), Ethereum (ETH) and other leading blockchains have been operating as general-purpose platforms with no specific industry in mind.
VeChain (VET) is one of the few blockchain ecosystems that has made sustainability one of its pillars. The platform is home to several decentralized apps (DApps) with environmentalism in mind. A key green initiative among these DApps is VeBetterDAO (B3TR) — an ecosystem of applications that lets businesses and individuals earn crypto rewards by completing tangible, sustainability-focused actions. Using the power of the VeChain blockchain, VeBetterDAO rewards genuinely sustainable actions by its users, contributing to a greener planet.
Key Takeaways:
VeBetterDAO (B3TR) is a DApp running on the VeChain blockchain that supports an ecosystem of sustainability-focused individual apps.
DApps within the VeBetterDAO allow businesses and individuals to earn crypto rewards in B3TR tokens for environmentally friendly actions, such as using recyclable coffee cups, picking up litter, taking greener public transport modes, buying organic products and more.
The DAO is based on a dual-token model, with the B3TR token utilized to reward sustainable actions and allocate funds to the ecosystem DApps, while the VOT3 token powers the platform's governance processes.