In this article, we'll go through how you can use bbSOL on marginfi.

 (bbSOL) and looking to enhance their investment strategies, marginfi provides a robust decentralized platform on the 

 blockchain. This guide will explore how to effectively leverage bbSOL on marginfi to access innovative borrowing and lending options, embedded risk systems and comprehensive market access, all while maintaining control over your investments.

, a fully decentralized borrowing and lending protocol built on Solana, is designed to cater to a wide range of financial activities. It offers native yield opportunities, an advanced end-to-end risk engine, and dynamic risk management systems that integrate off-chain data for more informed decision-making. 

, access global borrowing and lending, or engage in sophisticated financial products, marginfi facilitates these objectives with an emphasis on security and efficiency.

The platform's standout features include:

On the Action Box, make sure you’re on the

option and proceed to select the asset you want to supply from mrgnlend’s list of supported tokens:

 to deposit your tokens into an asset pool:

in the Action Box and review the available liquidity pools of supported tokens. Then choose bbSOL.

For more information about Borrowing and Lending on marginfi, read 

Using bbSOL on marginfi opens up a plethora of opportunities for 

 (DeFi) enthusiasts looking to expand their trading strategies, optimize their asset utilization and engage with advanced financial tools on the Solana blockchain. With its strong focus on risk management and market accessibility, marginfi is an ideal platform for those seeking to maximize the potential of their bbSOL investments. 

Whether you’re a seasoned trader or a newcomer to DeFi, marginfi provides the tools and environment necessary for secure and successful financial operations.

Beginner

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How to Use bbSOL on marginfi

Explore how mETH Protocol’s COOK token enhances governance, empowering users to shape Mantle’s leading Ethereum Layer 2 liquid staking platform.

Mantle Network (MNT) is one of the most innovative 

 (ETH) blockchain. In late 2023, the Mantle project debuted its mETH 

 protocol, which quickly became one of the most popular platforms for ETH staking and restaking. For nearly a year since its launch, the mETH protocol operated without a 

 of its own. The protocol's governance was largely influenced by the Mantle project and holders of its MNT token. However, the plans for mETH to have its own dedicated governance token were discussed as early as around the protocol's launch date.

Fast-forward to late October 2024, and the mETH protocol welcomed its governance asset — the COOK token. As of early November 2024, COOK is already available for eligible users to claim via several channels, including Bybit.

Launched in December 2023, mETH — previously known as Mantle LSP — is the largest 

 (DeFi) protocol on the Mantle L2 chain dedicated to Ethereum liquid staking and restaking. Users who lock their Ether (ETH) funds on the platform are issued Mantle Staked Ether (mETH) tokens, the primary liquid staking token (LST) of the protocol. mETH works as your deposit receipt, and accumulates the rewards accrued from ETH staking. The value of each mETH token is made up of the original principal amount plus the rewards earned.

 services. Users can use the cmETH liquid restaking token (LRT), which is exchangeable with mETH at a ratio of 1:1, to earn additional yields across a number of DeFi protocols within the wider Ethereum ecosystem, all while simultaneously earning their base liquid staking rewards through mETH.

Another cryptocurrency on mETH is the recently launched COOK — mETH Protocol's governance token.

 (EVM)–compatible scaling solution. Like many other popular L2 networks, the key aim of the Mantle project is to provide a more scalable and affordable alternative to direct transacting on Ethereum’s 

. Mantle was launched in July 2023. The mETH protocol, which was introduced five months later, is the key project among Mantle's ecosystem initiatives. It's now by far the most dominant DeFi protocol on Mantle, and is one of the leading restaking protocols in the industry, with a 

 (TVL) of nearly $1.25 billion (as of Nov 6, 2024).

Mantle offers developers a flexible environment in which to launch solutions featuring high security, great scalability and low costs. It achieves these benefits thanks to a modular approach, with each layer — execution, consensus and data availability — controlled by different components and network actors.

Right around the launch time of the mETH protocol, the Mantle community discussed the potential of introducing a future governance token. On Oct 29, 2024, the COOK token was launched as mETH's governance cryptocurrency. Holders of COOK are eligible to vote on the strategic direction and changes to the protocol.

 crypto with a maximum and total supply of 5 billion. It's been deployed as an 

 asset on Ethereum’s Layer 1. Users who would like to move COOK to other blockchain platforms, including Mantle, can do so using a bridging solution provided by the LayerZero cross-chain interoperability protocol.

Of COOK's total supply of five billion, 15% is reserved for allocation via four ecosystem initiatives as follows:

COOK is available on Bybit's Spot market as a swap pair with USDT (

). You can also take advantage of Bybit's campaign dedicated to the token, running from Oct 29, 2024, 8AM UTC to Nov 12, 2024, 8:59AM UTC

The introduction of Mantle’s COOK token as mETH Protocol's governance asset is likely to boost community participation in the protocol. mETH is already a leading liquid staking solution within the wider Ethereum ecosystem, and the new COOK token may further boost the protocol's standing. For liquid staking enthusiasts, COOK represents a great way to acquire a say in mETH's development and overall direction.

Intermediate

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mETH Protocol (COOK): Transforming Governance in Liquid Staking on Mantle Network

Consumer crypto is an industry that involves incorporating blockchain technology into consumer goods. Learn more about it in this article.

 was first introduced, it was primarily a financial and technical concept. People initially believed that blockchains would be used for things like online payments and financial investments. While crypto certainly has financial and technological applications, there has also been a huge amount of growth in other sectors. Research shows that one of the leading uses for crypto is actually consumer goods. If you're interested in keeping up-to-date with crypto trends, explore this guide to learn about the rise of consumer crypto.

Consumer crypto is an industry that involves incorporating blockchain technology into consumer goods. Examples of consumer crypto can range from NFT-branded collections for sneakers to coffee rewards programs that use blockchain tokens.

Consumer crypto started back in 2014, when the crypto market first exploded, and began to really take off when the 

 (NFTs) in 2017. While most people were focused on trading on crypto exchanges, businesses began taking note of NFTs’ potential. Early examples of consumer crypto include Overstock's Bitcoin integration in 2014, and the first-ever fashion NFT in 2019.

 technology became the next big thing of 2021, there’s been an explosion in consumer crypto. While it was previously a notable incident whenever a company released their crypto or blockchain features, now it's more unusual to have a big brand that doesn't have some sort of crypto tie-in. Countless leading brands — including Coca-Cola, adidas and McDonald's — have some sort of consumer crypto feature. 

There are many factors contributing to this increase in consumer crypto:

What do all of these changes mean for the typical consumer? The rise of consumer crypto has allowed blockchain technology to be integrated into almost every aspect of daily life. People who were completely unaware of the cryptocurrency market 10 years ago now think nothing of playing a web3 game or using an app that stores their information as on-chain data. In addition to creating more profit-making opportunities for businesses, the seamless integration of consumer crypto has helped to increase crypto adoption. 

To get a better understanding of how consumer crypto has worked its way into everyday life, it's useful to take a look at some examples. The following examples demonstrate some ways that major brands have added blockchain technology to their products and services.

The Starbucks rewards program is a popular app that rewards people with points for purchasing beverages at Starbucks. Recently, the brand decided to 

 for its members. People can turn in their rewards points for NFTs or digital assets, and the convenient app lets them hold digital assets without needing a crypto wallet.

Of course, NFTs are one of the easiest ways to produce a consumer crypto. Countless food, fashion, technology and fitness companies have released their own lines of NFTs. Coca-Cola is a great example of how an NFT can become a great ad campaign: the company released a line of 

 on International Friendship Day 2021 that celebrated togetherness and friendship. The auction winner also received a Smeg refrigerator full of Cokes.

Another great example of a branded NFT launch is the Budweiser NFT collection. The novel thing about this collection was that Budweiser went out of its way to make purchasing and holding an NFT easy. Instead of needing a crypto wallet, users could go to a URL on the Budweiser site and buy an NFT with either cryptocurrency or a credit card. Currently, this collection has a 

Luxury fashion brand LK Bennett™ has launched a fun new program that offers cashback in the form of crypto. Customers who use the company's QR payment system receive 

 on every purchase. This program is part of a collaboration with Mode, an open-banking payments platform.

Sportswear/footwear giant adidas has chosen to combine cryptocurrency with physical products so its brand can appeal to both crypto fans and streetwear collectors. The company has offered an 

 package that released an exclusive hoodie alongside a blockchain address. This allowed consumers to obtain both a rare adidas item and a rare digital collectible.

Is consumer crypto likely to stick around? Industry experts predict huge growth in blockchain-based marketing and services. The blockchain business market is currently worth $6.63 billion, and is 

 by 2030. As cryptocurrency adoption increases, there will be more ways for the cryptocurrency industry to incorporate itself into other parts of daily life. The consumer crypto field is especially likely to see growth in these fields.

One of the main trends to watch for is an increase in companies that accept Bitcoin and other digital assets. As cryptocurrency becomes a valid form of investment, there’s less concern about it retaining its worth. More and more businesses are starting to allow crypto as a payment option, and there's a real demand for more crypto integration in online payments. 

While consumer crypto does include fields like marketing and customer retention, the area with the biggest growth is the entertainment industry. Web3 gaming alone is predicted to 

 worth of revenue by 2030. Now that consumers have begun to realize how entertaining blockchain gaming and social media are, there's a lot of interest in designing new crypto entertainment products.

Increasing numbers of businesses are discovering that the only thing stopping users from exploring crypto is technological insecurity. Many people see crypto wallets and other blockchain technology as confusing, which has kept them away from it. Businesses are beginning to solve this issue by focusing more on accessibility and ease of use. Modern consumer crypto is likely to lean away from high-tech mechanisms such as private crypto keys for crypto owners. Instead, more crypto companies are leaning toward account-driven technology, which users are familiar with from Web 2.0 design.

Consumer crypto provides an exciting new way to explore applications of crypto ownership. By turning crypto tokens into game items, consumer reward points and other features, brands can easily incorporate blockchain technology into their business. Ultimately, the rise of consumer crypto is a highly promising sign for the blockchain industry — and in addition to increasing crypto adoption, the added utility for coins may help to stem some issues with price volatility.

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A Look at Consumer Crypto Over the Years

Wintermute Governance has proposed a shift in the Ethena protocol's revenue structure, aiming to allocate a portion of protocol revenue to sENA holders, who currently do not benefit from it. 

The S&P 500 rose 2.53% after Trump’s election win, driven by optimism around pro-business policies like tax cuts and deregulation, boosting sectors such as financials, energy, and industrials. Coindesk Indices, an index measuring broader cryptocurrency market performance was up by 6.26%, with Bitcoin and Ether rising by 9.78% and 11.43%, respectively in the past 24 hours.

Today's top performer is ETH, which surged 9.0% after Michigan's pension fund making waves through significant ETF investments.

Ethereum (ETH), launched in 2015, continues attracting institutional interest through its versatile blockchain platform supporting smart contracts, DeFi, and dApps. Michigan's investment strategy places them among the top five ETH ETF holders, potentially setting a precedent for other state pension funds. Bloomberg ETF analyst Eric Balchunas called this allocation preference a "win" for Ethereum, while VanEck's Matthew Sigel highlighted Michigan's pioneering role. 

Check Out the Latest Prices, Charts, and Data of 

 a shift in the Ethena protocol's revenue structure, aiming to allocate a portion of protocol revenue to sENA holders, who currently do not benefit from it. The proposal asks the Risk Committee to approve this potential allocation and set parameters for when it would be appropriate based on the protocol's maturity. It also requests clarification from the Ethena Foundation on the current and future distribution of protocol revenue, ensuring it benefits the protocol and is governed by ENA/sENA. The community would vote on any implementation.

Total BTC Spot ETF flows yesterday reached $691 million, with $660.1 million from non-GBTC sources and $30.9 million from GBTC.

Henez Interchain Wars Season 1 ends on November 8. Participants have a chance to farm 

 from Henez Finance, Hyperlane, and Caldera simultaneously.

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Michigan Pension Fund First to Invest in Ethereum ETFs

Live ICYMI

This livestream discusses the future of fan engagement as Bybit and ORBR collaborate with leading innovators in Web3, motorsports, and digital art.

The last livestream discussed the future of fan engagement as Bybit and Oracle Red Bull Racing collaborate with leading innovators in Web3, motorsports, and digital art.

Hosted by Bybit’s Head of Social, Shadie Berro, this exclusive livestream delved into how Bybit and Oracle Red Bull Racing revolutionize fan experiences by integrating advanced Web3 technology and immersive digital art.

The session featured key insights from Max Wu, Bybit’s Web3 Evangelist; Martin Grasser, renowned for creating Twitter’s iconic bluebird logo and a pioneer in generative art; and Caroline Buckland and Dan Mitchell from Oracle Red Bull Racing (ORBR). Together, they explored the latest trends set to redefine fan participation in the racing world.

The Vision to Transform Fans’ Engagement

Max, Bybit’s Web3 Evangelist, explained how Bybit aims to propel Web3 into a space where fans can engage in an accelerated and unique way, starting with the launch of Bybit's Velocity Series V2.

Max described the Velocity Series as a pioneering Web3 experience that fuses speed, technology, and digital art from world-renowned artists, returning for Season 2 during the 2024 F1 race season. 

In collaboration with Oracle Red Bull Racing (ORBR), Bybit proudly presents this cutting-edge series, blending race team data and on-track telemetry to inspire exclusive digital artworks. This partnership delivers an unmatched Web3 experience, positioning Bybit as the first centralized exchange to introduce generative art in a controlled, centralized manner.

Curated in collaboration with AOI, a foundation supporting the intersection of art and technology, the Velocity Series will showcase four NFT drops throughout the 2024 season. These exclusive collections will be available only to holders of the Velocity Pass 2.0. The NFTs are fractionalized, allowing more fans and art collectors to own a piece of the artwork, and expanding access and engagement.

Caroline from ORBR highlighted the team’s eagerness to explore new ways of acquiring and connecting with a broader fanbase, extending their reach beyond motorsports. Venturing into the Web3 space through the Velocity Series exemplifies how ORBR is bridging the gap to engage audiences across social platforms like Discord, where collaborators, artists, and fans can connect and share ideas more effectively.

Dan from ORBR also emphasized the importance of reflecting on past NFT projects, such as the Azuki Series, as a foundation for future success. The strong working relationship between artists and Bybit was pivotal in those earlier projects, and the ORBR team is committed to pushing boundaries even further with the Velocity Series, which is now live.

Looking Ahead of the Web3 and NFT Applications

Max continued to emphasize that Bybit’s fractionalized NFTs have been industry trendsetters, inspiring other platforms to embrace this innovative approach. The core concept behind this initiative is to democratize participation in the evolving art world, offering the art community unprecedented opportunities to engage with digital transformation.

AOI highlighted the importance of selecting artists and artworks that align with a visionary approach. While there’s no specific formula for curation, the focus is on pushing creative boundaries through technology. The latest NFT drop curated with Bybit breaks conventional norms—each piece is hand-drawn, defying the typical use of algorithmic generation. Adding to the intrigue, the Velocity Series is sold through a Dutch auction format, creating an engaging buying experience.

Martin explained that the new artwork aims to capture the essence of speed, velocity, and the repetitive rhythm of the racing track in visual form. Drawing inspiration from a pivotal moment in Red Bull's 2014 racing history, the artwork layers bold, dynamic colors, deliberately exaggerating certain elements to create a captivating tension between abstraction and recognizable forms. In the Web3 era, with a diverse and growing fanbase, this intersection of art, technology, and storytelling offers an exciting opportunity to engage both fans and art collectors alike.

ICYMI: How Bybit and Oracle Red Bull Racing are Innovating Fan Culture

Grab Up to 5,000 USDT in Rewards

Grab Up to 5,000 USDT in Rewards